Instant message. Lasting impact.

The power of outdoor advertising is unmistakable. It offers you the ability to communicate your message instantly. And with the right creative, ensures lasting impact on the wide audience that sees the message, every day.

Waitt Outdoor can help you to make the most of the medium and the message with our award-winning creative capabilities or your own design. And with 1500 locations throughout the region’s most desirable interstate corridors, you gain the frequency you need to make the most of your advertising investment.

Ask Waitt Outdoor to put together a plan and pricing for you.

Some Tips for you:
Outdoor type and lettering should be clear and easy to read.

• Avoid using all capital letters.
• Avoid ornate or script type.
• Try to use medium-weight, sans serif type faces.

Make sure the letters are large enough to be read.

• Other things to bear in mind in your billboard design
• Focus on the message. the less information, the quicker the comprehension and the higher the retention rate.
• Try using humor, surprise, or intrigue to get your message across.

A billboard is not just a big magazine ad. What might work in a magazine or newspaper usually needs to be greatly simplified to work as a billboard.